Walmart, the world’s largest retailer, and Google, the internet’s most popular search engine, have teamed together to battle Amazon’s rising online shopping domination.
Following Amazon’s revelation that it wants to purchase grocery chain Whole Foods, the arrangement will make the retailer’s items available on Google Express.
“We’ll be collaborating with Google to provide hundreds of thousands of goods for voice shopping via Google Assistant starting in late September, the greatest number of items presently offered by a retailer through the platform,” Walmart’s chief of e-commerce, Marc Lore, wrote in a blog post late Tuesday.
Walmart will combine Google Express, which currently allows customers to buy items from a variety of retailers, including Costco and Walgreens, into its own platform.
In a statement, Google stated, “If you’re a current Walmart customer, you may opt to link your Walmart account to Google and receive customised shopping results based on your online and in-store Walmart purchases.”
Even while the figures were better than expected, Walmart’s third-quarter earnings, revealed this month, once again underlined its chronic gap behind Amazon.
Threatening each other
Walmart has the largest share of the US food market of any retailer, with over 4,700 outlets within 10 miles of 90 percent of the US population, according to the firm.
However, it has been facing rising rivalry from Amazon, which is expected to ramp up to a new level with the planned purchase of Whole Foods Market by the digital giant.
Amazon accounted for 38 percent of all online sales in the second quarter, according to Internet Retailer, using Department of Commerce numbers, and contributed to half of all growth in US internet commerce during the time.
However, it continues to behind Walmart in terms of overall distribution in the United States, with the two businesses accounting for 2.8 percent and 6.3 percent of the market, respectively, last year.
Google is also planning to expand its online shopping efforts, which will be bundled under the Google Home brand.
Customers may make purchases using voice-enabled Google Home devices, just as they do with Amazon’s Alexa-enabled Echo devices.